Eduardo Moreto (left) - joined Easy Floor Store shortly after the business has been set up back in 2019 and gained great expertise in flooring since then and has very high reputation among clients. He is very organised, with great attention to details and high level customer service skills and product knowledge. 

Background info: originally from Brasil...

See what some clients have to say about Eduardo:

"We visited this store once and after having spoken to Eduardo we didn’t feel the need to shop elsewhere! Eduardo was consultative in his approach with us and was able to guide and advise us on the type of flooring that would be suitable for our home and lifestyle. Our order was placed with ease and Eduardo kept us informed at every stage. We highly recommend Easy Floor Store and the expertise of Eduardo!" by Sheetal Patel on Google (click here to see all Google Reviews)


Alex Shurko - his flooring journey started in 2009 when he joined carpet and flooring cleaning and restoration franchise (Chem-Dry - where he won UK & International franchisee of the year award) consequently focusing more on restoration wood floors and polishing of stone & marble floors and then concrete floors, when in around 2014 he decided to move away from restoration work and focus fully on installing polished concrete overlay floors, that have become popular in the UK at the time with his new business - (with recent project completed for Harrods, Celine brand among other things).

And around 2017 he though of diversifying slightly from contracting business by setting up a retail side with wood flooring and that is how Easy Floor Store was born in 2019 in Reading, Berkshire.

See what some clients have to say about Alex:

"I purchased an engineered wooden floor solution having driven past the showroom. Am very impressed with the cost, service and quality of solution as well as friendliness of Alex and the team. Terry and Jeff as fitters did a great job, kept the downstairs today and clean and end product looks great. Has really made our downstairs look more open as well as inviting and cosy. Thank you chaps!" by Natasha Brown on Google (click here to see all Google Reviews)